FYP Talent

Shaping the Future of Creativity

FYP Talent is a hands-on talent management and creator partnerships agency, working closely with a selective roster of creators to help strengthen their content, develop their niche and turn growing audiences into genuine commercial opportunities.

We work alongside our talent on everything from content direction and brand positioning through to paid partnerships, long-term ambassadorships, campaign strategy and wider business development.

Our focus is simple: helping creators build something sustainable around their audience, rather than chasing one-off deals that do not fit.

Who we Work With

Our exclusive talent roster includes:

JJ’S ICES

One of the UK’s most distinctive food and entertainment creator brands, combining highly engaging social content with a growing real-world ice cream, events and activation business.

We work closely with JJ’s across creator strategy, brand partnerships, commercial opportunities, activations and wider business development.

CORNER KITCHEN ROTHERHAM

One of the UK’s most established food creator brands, with a highly engaged audience across TikTok, Instagram, Facebook and YouTube.

We support Corner Kitchen with brand partnerships, campaign opportunities and the continued commercial growth of its creator platform.

GHETTO GRUB

A fast-growing food and entertainment creator brand built around bold personality-led content, original food concepts and highly shareable social video.

We work closely with Ghetto Grub across content direction, brand partnerships, audience growth and long-term commercial development.

BRAND CAMPAIGNS & PARTNERSHIPS

Alongside our exclusive talent roster, we also work with brands and agencies to deliver individual creator partnerships and wider multi-creator campaigns.

Our experience includes delivering multi-creator campaigns with TEMU and Dola AI, alongside developing and managing a longstanding rolling brand ambassadorship between JoeyJokes and Carling.

We also work closely with our creators to develop campaign concepts that feel natural to their audience.

One example is the Ghetto Grub x Pot Noodle Secret Menu campaign, which generated more than 1 million organic views.

We have also worked across creator campaigns, activations and commercial partnerships with brands including Adobe Express, Deliveroo and others across food, drink, technology and entertainment.

OUR APPROACH

We believe good talent management should be about more than forwarding emails and taking commission.

We work closely with our creators to help them:

Define and strengthen their niche
Develop stronger content and clearer direction
Build their commercial value
Secure the right brand partnerships
Monetise their audience effectively
Develop long-term opportunities beyond sponsored content

Whether that means a paid campaign, a long-term brand relationship, an event activation, content licensing or helping develop a wider business around their audience, our approach is always built around long-term growth.

WORK WITH US

Whether you are a brand looking for the right creator, an agency building a wider campaign, or a creator looking for hands-on management and commercial support, we would love to hear from you.

Email: [email protected]